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Thu December 26, 2013
Are We Genetically Inclined To Be Materialistic?
People tend to hate to lose stuff they already own. This trait, known as the endowment effect, is likely handed down to us by evolution, since it is visible cross-culturally as well as in non-human primates. However, new research suggests certain cultures place a brake on this evolutionary trait, whereas capitalistic societies put it on steroids.