Fall River Mayor Unveils Marketing Campaign for City

Feb 3, 2017

Credit Courtesy of City of Fall River

Fall River officials unveiled a new branding campaign this week that's aimed at making the city more attractive to tourists, business and even new residents.

WCAI's Kathryn Eident talked Mayor Jasiel Correia about the city's new logo and motto, and the new five-member tourism council that will manage the marketing campaign.